Initial Situation

The client entered a period that was historically weak in terms of sales.
PPC campaigns were conducted with high quality and the account was stable, but upon detailed analysis, we identified an opportunity for improvement across the entire PPC strategy.

The goal was not aggressive growth at any cost, but rather increasing efficiency and profitability.

Identified Opportunity

We divided the optimization into four key areas:

• campaign structure,

• budgets,

• keywords and search terms,

• ad placements.

We saw the greatest potential in more detailed work with search queries and more effective utilization of ad positions within Amazon.

Solution and Implementation

The fundamental component of the entire strategy was:

• optimizing keywords and search terms,

• enhancing performance on relevant high-return queries,

• careful and managed work with ad placements.

After the initial improvement in keyword performance, we focused on efficient product support across the entire Amazon ecosystem.
All adjustments were made with an emphasis on ROI, Net Profit, and overall account economics.

Result

Despite it being a historically weak period, significant improvements were achieved in all key metrics.

Year-over-year results:

• +125% Net Profit,

• +30% ROI,

• +73% revenue.

Month-over-month results:

• +33% Net Profit,

• +20% ROI.

This case study shows that a well-set and managed PPC strategy can significantly increase profitability, even when the season does not favor growth.