Initial Situation

The client had a large number of products, but the content for them was neither processed uniformly nor strategically.
Without quality visuals, video, and optimized listings, achieving a high conversion rate and long-term profitable sales was challenging.

Moreover, there was no process in place to ensure the regular launch of new products on Amazon in high quality.

Chosen Strategy

We opted for a collaboration model in which:

• every 6 weeks we prepare 7 new, highly optimized products,

• each product has its own quality visuals, infographics, and video,

• the emphasis is placed on conversion, credibility, and profitability.

The aim was not only to expand the portfolio but to ensure that each new product had the real potential to be profitable.

Implementation

The content team focused on creating:

• high-quality product visuals,

• clear infographics,

• video content that enhances product credibility.

One of the products prepared this way – a nut collector – became a showcase example of a well-set content strategy.
The product achieved a conversion rate of 14%, meaning that out of 1000 listing visitors, about 140 customers purchased it.

Result

During the first month of sales, this product achieved:

• revenue of nearly €32,000 – €35,000 monthly,

• profitability at a level of 30 – 32% of total sales.

This case study demonstrates that the combination of systematic content creation, quality visuals, and a clear strategy can deliver not only revenue growth but also superior profitability on Amazon.