Initial Situation

The client approached us with a clear request: get the brand on Amazon.
In market analysis, we observed limited search volume and high price levels, which would pose a risk of weak performance for most brands.

However, this concerned a brand with a good reputation in Europe, which had not yet utilized Amazon as a sales channel.

Identified Opportunity

We found that the issue was not the product or the price, but the way of communicating its value.
With premium products, trust and perceived value are crucial – without them, a customer will not buy a more expensive product.

We knew that success on Amazon would not depend on volume but on:

• correct positioning,

• premium content,

• trustworthy brand presentation.

Solution and Implementation

We created premium content for the brand that corresponded to the product's price level.
We focused on:

• visuals and content that present the product in the most premium light,

• clearly communicating value and benefits,

• building trust with customers even before the purchase decision.

We established Amazon as a new, full-fledged sales channel, not just a complement to existing sales.

Outcome

Despite the small niche and higher product price, Amazon became a functional and profitable channel for the client.

• monthly turnover ranges between €15,000 – €60,000,

• the client gained a new sales channel that they had not utilized before,

• it was confirmed that even luxury products can successfully operate on Amazon if their value is communicated correctly.

This case study shows that Amazon is not just about cheap products and volume, but also about proper positioning and trust.