Starting Situation

The product was already among the top sellers in the category and generated stable revenue.
However, it lacked an element that clearly showed customers:

• how the product is made,

• who is behind it,

• what expertise and processes contribute to its quality.

We knew that for an established brand, further growth was conditioned by enhancing trust and perception of quality.

Identified Opportunity

We saw the greatest opportunity in a video that:

• demonstrates the manufacturing process,

• presents the product in real use,

• explains why the product offers an excellent customer experience.

The goal was not just to "have a video," but to use it as a credible sales tool.

Solution and Implementation

Our content team prepared a video showing the production, which illustrated:

• the entire product creation process,

• details of processing,

• the product in practice.

At the same time, we launched a new main image and infographics, so it was necessary to evaluate the results in a broader context.
Nevertheless, internal data clearly showed that the video played a crucial role in customer decision-making.

Result

Within three months of deploying the video and new content, we saw a significant increase in performance:

• revenue increased from €70,000 to €110,000,

• overall sales growth reached +57%,

• the video was viewed by 51% of customers visiting the listing.

This case study confirmed that video is one of the strongest tools for building trust and increasing sales, especially for higher-value products or strong brands.