Our Three Step Process
The structure of the account is king
Our Three Step Process
The structure of the account is king
The Metrie brand account had long suffered from underperforming PPC campaigns, which were not due to budget limitations but rather an improperly configured account structure. From our experience, a poor structure often has a more significant negative impact on advertising performance than misallocated budgets.
Initial Situation
The original campaigns involved a combination of different match types and multiple products in a single campaign.
This approach caused unnecessary costs, weak performance control, and an unclear budget distribution.
Many products remained in campaigns long-term without performance and did not utilize their potential, even though there was demand for them.
Identified Opportunity
The main opportunity was a complete restructuring of the PPC account structure with the aim to:
optimize the flow of budgets,
improve control over the performance of individual products,
maintain or increase performance without increasing costs.
The goal was not to limit advertising, but to set it up to work more efficiently.
Solution and Implementation
As part of the restructuring, we:
deactivated non-functional and inefficient campaigns,
added all relevant products to active portfolios,
created new campaigns with better-processed keyword research.
The new structure allowed more precise campaign management and better budget distribution.
Thanks to this, even products that had previously remained inactive in campaigns began to assert themselves.
Result
After the account restructuring, there was a noticeable improvement in performance and profitability:
the number of items sold increased by 45%,
Net Profit increased by 25%,
the account gained a clear and long-term sustainable structure.
This case study confirms that a properly set account structure is the foundation of a successful Amazon PPC strategy.
Initial Situation
The original campaigns involved a combination of different match types and multiple products in a single campaign.
This approach caused unnecessary costs, weak performance control, and an unclear budget distribution.
Many products remained in campaigns long-term without performance and did not utilize their potential, even though there was demand for them.
Identified Opportunity
The main opportunity was a complete restructuring of the PPC account structure with the aim to:
optimize the flow of budgets,
improve control over the performance of individual products,
maintain or increase performance without increasing costs.
The goal was not to limit advertising, but to set it up to work more efficiently.
Solution and Implementation
As part of the restructuring, we:
deactivated non-functional and inefficient campaigns,
added all relevant products to active portfolios,
created new campaigns with better-processed keyword research.
The new structure allowed more precise campaign management and better budget distribution.
Thanks to this, even products that had previously remained inactive in campaigns began to assert themselves.
Result
After the account restructuring, there was a noticeable improvement in performance and profitability:
the number of items sold increased by 45%,
Net Profit increased by 25%,
the account gained a clear and long-term sustainable structure.
This case study confirms that a properly set account structure is the foundation of a successful Amazon PPC strategy.
The Metrie brand account had long suffered from underperforming PPC campaigns, which were not due to budget limitations but rather an improperly configured account structure. From our experience, a poor structure often has a more significant negative impact on advertising performance than misallocated budgets.
Initial Situation
The original campaigns involved a combination of different match types and multiple products in a single campaign.
This approach caused unnecessary costs, weak performance control, and an unclear budget distribution.
Many products remained in campaigns long-term without performance and did not utilize their potential, even though there was demand for them.
Identified Opportunity
The main opportunity was a complete restructuring of the PPC account structure with the aim to:
optimize the flow of budgets,
improve control over the performance of individual products,
maintain or increase performance without increasing costs.
The goal was not to limit advertising, but to set it up to work more efficiently.
Solution and Implementation
As part of the restructuring, we:
deactivated non-functional and inefficient campaigns,
added all relevant products to active portfolios,
created new campaigns with better-processed keyword research.
The new structure allowed more precise campaign management and better budget distribution.
Thanks to this, even products that had previously remained inactive in campaigns began to assert themselves.
Result
After the account restructuring, there was a noticeable improvement in performance and profitability:
the number of items sold increased by 45%,
Net Profit increased by 25%,
the account gained a clear and long-term sustainable structure.
This case study confirms that a properly set account structure is the foundation of a successful Amazon PPC strategy.
More case studies
Explore all the projects and get a feel for our work.
More case studies
Explore all the projects and get a feel for our work.
More case studies
Explore all the projects and get a feel for our work.