Initial Situation

The account generated good sales, but growth gradually slowed down.
The listings did not appear sufficiently distinct from the competition, and the main visuals failed to immediately communicate the product value when searching for the main keyword.

Additionally, there was a lack of a strong credibility element that would show the customer the brand's background and its production capacity.

Identified Opportunity

Based on the analysis, we decided to focus on:

• new main product photos that differentiate the offer right in the search results,

• video content that enhances the brand's credibility and helps the customer understand the product better.

Since the client sells more than 5,000,000 meters annually, we wanted to visually showcase this strong brand feature and turn it into a competitive advantage.

Solution and Implementation

In the first month, we focused on creating new main photos and videos.
Already after implementing these changes, we observed an immediate increase in sales by 15% in the second month.

Subsequently, our content team gradually incorporated:

• new main images,

• infographics,

• A+ content,

• high-quality video content.

The entire visual update was supported by a well-structured PPC strategy that effectively leveraged the increased conversion potential of the listing.

Result

Thanks to the combination of quality content, visuals, and PPC strategy, the account achieved significant growth in less than 4 months.

• revenues increased from €70,000 to €110,000,

• overall revenue growth reached +58% within 3 months,

• number of units sold increased by 100%.

This case study confirmed that properly set content and visuals can be the main drivers of growth, even for accounts that already have stable sales.